On December 17th 2009, EDI's Victor Mirontschuk, along with Elisa Platt of EA Platt & Co., Inc. and Lita Dirks of Lita Dirks & Co., presented "Value-Engineered Housing for Today's Buyer Market." The webcast was presented by Professional Builder and sponsored by Post-Frame Advantage.

If you missed the webcast, or wish to review it, simply click here and register. You will receive an email with a link to the presentation.

To check out David Barista's blog post with tips from the webcast, click here.

Q&A from the webcast? Click here.

Summary of Webcast
Today's buyers are more value conscious than any generation we have seen since the post-war era. But, unlike the war vets, these buyers won't sacrifice the design features and amenities that they have come to expect in new housing. To remain competitive and profitable, home builders need to value engineer every step of the development process.

Learn how to:
• Identify the true value of home designs and features. What are buyers willing pay for?
• Optimize and value engineer to get the highest and best use for your buyer
• Create smaller spaces that live big and show your buyers how to furnish them
• Respond to the changing demographics in your marketplace
• Make the most of your marketing dollars
• Keep upgrades affordable while maximizing impact
• Make standard options look superb

Expert Panelists
Elise Platt
President
E.A.Platt & Co., Inc.
New York, NY

Lolita A. Dirks, MIRM, CAASH, IIDA
CEO
Lita Dirks & Co., LLC
Greenwood Village, CO

Victor Mirontschuk
Chairman
EDI Architecture, PC
New York, NY

Moderator
David Barista
Editor-in-Chief
Professional Builder